My Work

I’ve loved the written word for as long as I can remember. I wrote for fun as a kid, for school newspapers in high school and college, and got my first professional writing gig in 2013 as a marketing copywriter. This page is just a small sampling of the various writing work I’ve done over the years.

To see a selection of fiction manuscripts I’ve edited, please visit my portfolio.

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Content Marketing—Campus Sonar Blog Post

At Campus Sonar, I was a Social Media Data Analyst. My primary deliverables were reports in which I presented social media data to the agency’s clients and provided analysis. I also contributed to the organization’s content marketing strategy in the form of blog posts. Here’s a snippet from a blog post I wrote for them.

Case Study: Monitoring Conversations around a Social Media Crisis

There’s a new kind of crisis on campus—the social media crisis. You know the one, the email interaction that gets posted to reddit, the tweet-gone-awry from an official account, or the local news story that catches the eye of someone influential online. Before you know it, a snafu that might have slipped under the radar in the past has sparked a national conversation, and there are literally thousands of people talking about the campus every day.

A recent example occurred when two baristas working at Joe Van Gogh, a coffee shop on the Duke University campus, lost their jobs after a member of the Duke faculty observed “inappropriate” music being played on the barista’s Spotify account. Over the 10 days following the incident, there were 32,000 mentions of the crisis online. Read more on campussonar.com

Marketing Campaign—CommuteEase Product Launch

During my time as the Marketing Communications Manager at Employee Benefits Corporation, the company revamped a product. I collaborated with product managers, customer service leaders, legal experts, and more to develop a multi-channel launch plan to ensure a seamless transition to the new product. This sales flyer is one of the many deliverables created for the launch.

CommuteEaseProductSheet045Download

User Experience Copywriting—Software as a Service Content

I wrote microcopy for CUNA Mutual Group’s financial services software and contributed to the UX content strategy. I collaborated with stakeholders in product, design, IT, and legal to ensure copy was relevant, helpful, and adheres to financial industry regulations.